![]() The numbers show that a successful email strategy is a key point for increasing sales and getting qualified leads. ISPs continually control a bunch of email addresses to see their open rates, inbox placement rates, bounce rates, and other related scores in order to provide a service of flagging some emails as spam.Įmail statistics for a better understanding of the importance of email marketing are given below. The term spam means unavoidable and repetitive. Let’s start with the basic definition of email spam, also known as junk email: unwanted messages sent in bulk.
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